It's just tape
Just bought one of my favorite Westerns the other day and when I opened it up to watch it, I found this bold endorsement for recycling.
Approved.
I hope you will forgive the rather academic example of "good branding", which I'm about to give, but I feel that FedEx definitely deserving of a mention here.
You see, FedEx was the first brand that "clicked" for me. Maybe it's because of my technical background (rather than an artistic background), but before then, I had never really thought of a brand as clever. The moment I saw the forward moving arrow between the "E" andthe "x" was almost like finding gold. It was then that I really understood the need for companies to have solid branding.
The FedEx logo was designed by Linden Leader of LeaderCreative. After checking out their website, I recognized other brands which I'm quite fond of as well. I was only able to find one interview with Linden online, but it certainly is a good one. Be sure to read his response on being asked if the logo is too refined.
I'm not much of a movie critic, so I won't even pretend to be one now. That said, I just watched The Treasure of the Sierra Madre and I've just got a new favorite Bogart movie.
I've never seen Bogart this way; simply a stellar performance. If you've never seen the film, I would recommend you add it to the top of your queue.
Duane Reade proudly boasts in a recent campaign that their prescriptions are easier to get than taxis. While I like the simplicity and direction of this advert, I have to wonder if the copywriter has ever been to midtown.
Close your eyes.
Imagine an advertisement for a dentist.
What do you see?
